SEO - Search Engine Optimization
Search engine optimization is the process of improving the quality and
quantity of website traffic to a website or a web page from search engines. SEO
targets unpaid traffic rather than direct traffic or paid traffic.
SEM -Search Engine Marketing
Search engine marketing is a form of Internet marketing that involves
the promotion of websites by increasing their visibility in search engine
results pages primarily through paid advertising.
SMM -Social Media Marketing
Social media marketing (SMM) is the use of social media websites and
social networks to market a company's products and services. Social media
marketing provides companies with a way to reach new customers, engage with
existing customers, and promote their desired culture, mission, or tone.
SMA -Social Media Advertising
Social media advertising is defined as a form of digital advertising
that serves paid ads to your target audience using social media platforms such
as Facebook, Twitter, Instagram, Linked in, and Pinterest.
E-Mail Marketing
The use of email within your marketing efforts to promote a business's
products and services, as well as incentivize customer loyalty. Email marketing
is a form of marketing that can make the customers on your email list aware of
new products, discounts, and other services.
Marketing Automation
Marketing automation refers to software platforms and technologies
designed for marketing departments and organizations to more effectively market
on multiple channels online and automate repetitive tasks.
Affiliate Marketing
Affiliate marketing is a type of performance-based marketing in which a
business rewards one or more affiliates for each visitor or customer brought by
the affiliate's own marketing efforts.
Analytics in Digital Marketing
Digital marketing analytics is the translation of customer behavior into
actionable business data. Today's marketers can use digital analytics tools to
examine the many online channels their buyers might interact with and identify
new revenue opportunities from existing campaigns.
Integrated Digital Marketing
Integrated Digital Marketing encompasses the idea of creating a unique
form of expression that’s easy to identify in all of the channels your customer
uses.

Comments
Post a Comment